Sell Your Business. With More Clarity, Control and Confidence.
Dealogy brings the entire selling journey together in one platform. From your first thoughts about selling through to completion and life after the sale, use structured tools, automation and AI support to understand what comes next, prepare properly, manage buyers and advisers, reduce administration and stay in control. Start privately, move at your own pace, and there is no obligation to list your business.
Try:
One connected journey, from first thoughts to life after the sale
Preparation, valuation, buyers, confidentiality, enquiries, negotiation, due diligence, advisers and completion are usually run in separate places, by separate people, from separate documents. Here they are stages of one process, and each stage carries its information into the next.
Understand and value
Learn what drives value in a business like yours, and see an indicative range built from published sector multiples and your own normalised earnings.
- Value drivers named, not implied
- Every figure shows its arithmetic
- Indicative analysis, not a professional valuation
Prepare and present
Identify what is missing before a buyer does, then turn approved information into a teaser, a listing and an information memorandum.
- Readiness assessed across financial, legal and commercial evidence
- Upload once, reuse everywhere
- You approve every document before it exists to anyone else
Market and match
Reach buyers whose stated criteria fit the business, and see the reasoning behind each match rather than a number on its own.
- Identity, intent and funding checked before disclosure
- Confidentiality controls at every stage
- Alignment on people and intentions, alongside the financials
Negotiate and complete
Compare offers on the whole deal, coordinate diligence, manage advisers and keep the actions, owners and dates in one place.
- Offers normalised into a comparable structure
- Diligence requests matched to the documents you hold
- Outstanding actions, owners and dates always visible
Eleven stages, and you can start at any of them
Most owners arrive somewhere in the middle. Dealogy meets you at the stage you are actually at, and the work you do at each one is reused by the next.
Understand
How a sale works, what buyers look for, and what the process asks of you.
Value
An indicative range from published sector multiples and your own adjusted earnings.
Prepare
Accounts, contracts, people, property and IP gathered once, in one place.
Improve
The gaps that would be priced down, named early enough to do something about.
List
An anonymous teaser first, with the detail released only as you choose.
Match
Buyers whose criteria, funding and intentions fit what you are selling.
Engage
Enquiries qualified, NDAs issued, meetings arranged and recorded.
Negotiate
Offers compared on price, structure, conditionality, certainty and timing.
Verify
Due diligence requests organised, matched to documents and tracked to closed.
Complete
Heads of terms, legal drafting, disclosure and completion, coordinated with your advisers.
Exit
Earn-outs, deferred consideration, handover commitments and what comes next for you.
Start before you are ready
The most useful work happens long before a business goes to market, and none of it commits you to selling. Nothing on this page requires you to list, and nothing you enter is visible to a buyer until you decide it is.
Timing
Understand what usually has to be true before a sale runs well, and how long each stage tends to take.
Value expectations
See the range a business like yours currently attracts, and the specific factors that move it up or down.
The value gap
The distance between what you hope for and what the evidence supports today, named while there is still time to close it.
What buyers expect
The information a buyer will ask for, in the order they will ask for it.
Routes to market
Sell it yourself, appoint a broker, or bring your existing advisers in. The choice stays open.
Your seller workspace
One view of readiness, indicative value, buyer quality, documents, offers, risks and the next action. Upload information once and Dealogy identifies what is still missing, then builds the preparation plan around it.
Precision Components Ltd
West Midlands · Engineering · Confidential sale
Readiness plan
The evidence a buyer will ask forDealogy recommendation
Owner dependency is costing this business more than anything else on the list. Name a second person who owns revenue, and evidence that they hold the relationships.
The four things worth doing before a buyer sees anything
Each one produces something you keep: a value range you can argue for, an evidence list, a set of sale materials, and a shortlist of buyers who fit.
Understand your potential value
An indicative range with the value drivers behind it, so you can see which of them are worth working on.
- Adjusted earnings, with add-backs evidenced
- Published sector multiples, cited
- Indicative only, and not a professional valuation
Check your sale readiness
A structured assessment across financial, commercial, legal and owner-dependency factors, and a preparation plan in priority order.
- Scored on the evidence you hold, not on a guess
- Names the largest issue first
- Becomes your document checklist
Create your listing
An anonymous teaser, the full listing, the highlights and the buyer criteria, drafted from your own information and released on your instruction.
- Anonymous by default
- You approve before anything is published
- Confidentiality level set per stage
Buyer matching
Relevant buyers identified from stated criteria, funding position and intentions, with the reasoning shown alongside each one.
- Why it matched, and why something did not
- Alignment on people and intentions included
- A match is a conversation worth having, not a guarantee of one
Every enquiry, in one line each, with its evidence
From first enquiry through qualification, NDA, meeting, offer, heads of terms, diligence, legal and completion. You see who is circling and what they have actually provided, and they see only what you have released.
| Buyer | Stage | Funding | Disclosure |
|---|---|---|---|
| Trade buyer, same sectorAnonymised until NDA | Reviewing teaser | Proof of funds on file | Teaser only |
| Private equity, buy-and-buildAnonymised until NDA | NDA signed | Fund confirmed | Financials released |
| Individual acquirerAnonymised until NDA | Identity checked | Not evidenced | Teaser only |
| CompetitorFlagged to you | Blocked by you | Not assessed | Nothing released |
The work between an offer and a completion
This is the part of a sale that consumes the most time and where most deals stall. Dealogy prepares the work and tracks it; the decisions stay with you and your advisers.
Confidentiality and the deal room
Progressive permissions, NDAs and a secure workspace, so information is released deliberately rather than by default.
- Teaser first, names later, numbers after an NDA
- Access revocable at any point
- Every release recorded
AI assistance
Summaries, gap identification, plain-English explanation of documents and tracking of what remains outstanding.
- Prepares the work, never sends it
- Explains, and does not advise
- Nothing material happens without your confirmation
Offers and negotiation
Compare price alongside payment structure, conditionality, funding certainty, timing and what is being asked of you after completion.
- Offers normalised side by side
- Conditions and their consequences made explicit
- Questions prepared for your adviser
Heads of terms
A guided workflow and templates, with a structured handoff to the solicitor who will draft the binding documents.
- Templates, not legal advice
- What is binding and what is not, stated
- Your adviser picks it up with the context intact
Due diligence
Financial, legal, commercial, tax, employee, customer, supplier, property, IP, technology and operational requests, organised and tracked.
- Requests matched to documents you already uploaded
- Outstanding items visible to both sides
- Nothing asked for twice
Advisers and professionals
Invite your broker, solicitor, accountant, tax adviser or diligence specialist into the deal, with the access level you choose.
- Bring your existing advisers, or find new ones
- Per-person permissions
- One shared record of the transaction
Legal and completion
Documents organised around the share or asset purchase agreement, disclosure and the completion checklist.
- Everything in one place at the point it is needed
- Plain-English summaries for you, drafting for your solicitor
- Conditions tracked to satisfied
Keep the deal moving
Actions, owners, deadlines, reminders, missing documents and the next step, reported as facts rather than as a prediction.
- What is done and what is outstanding
- Who holds the next action
- No estimate of whether a deal will complete
Save time. Save energy. Control costs. Protect value.
A sale is won or lost on preparation, buyer quality and evidence. Everything on this page exists to improve one of those four things.
Save time
Information entered once, documents drafted from your own figures, requests matched automatically to what you have already provided.
Save energy
Enquiries qualified before they reach you, and the chasing, reminders and follow-ups handled around you.
Control costs
Your advisers arrive at an organised deal rather than building one, and you choose which parts of the process to pay for.
Protect value
The issues that get a business priced down are found by you first, with time to fix them.
Choose your route
The platform does not require you to sell in a particular way. Change your mind at any point and the work you have already done comes with you.
Manage my own sale
Run the process yourself, with the tools, documents and structure to do it properly.
Work with a broker
Put your business in the best possible position by working with the right professional for your sale.
Build my advisory team
Bring your existing solicitor, accountant and tax adviser into the deal, or find specialists for the parts you need.
Find the right professional for the stage you are at
Dealogy knows your stage, industry, business type and current task, so the professionals it surfaces are relevant to what you are doing now rather than to a directory heading.
Find a business broker
By industry experience, business type, geography and transaction expertise. Compare, shortlist, or invite one into your workspace.
Find legal support
Heads of terms review, the purchase agreement, disclosure, warranties, indemnities and completion.
Find an accountant
Financial preparation, quality of earnings, completion accounts and the supporting information a buyer will ask for.
Find tax advice
Transaction structuring, shareholder tax considerations and planning for after the sale.
Find finance support
Transaction funding context and the finance requirements that sit around a deal.
Find an M&A adviser
Valuation, deal preparation, negotiation and transaction strategy.
Find due diligence support
Financial, commercial, technology, operational or specialist diligence.
Plan what comes next
Post-sale wealth, investment, estate and financial planning.
Businesses like yours, on the market now
Live listings from other sellers. This is the company your business would keep, and how yours would appear before you release any detail.
Real numbers, counted this second
We have not been running long enough to quote completion statistics, so we do not quote any. These are counted live from the platform as this page loaded, and the deal figures belong to the partner firms who declare them.
The sale does not end on completion day
Most business sales carry obligations past the day the money moves: an earn-out to evidence, deferred consideration to collect, a handover to deliver, warranties that stay live, and sometimes a retained shareholding to manage. Those commitments stay in the same workspace as the deal that created them, with the dates, owners and evidence attached.
Intelligent support. Human decisions. Dealogy prepares work, organises information and explains documents. It does not value your business, advise you, or act without your confirmation, and it does not replace qualified legal, tax, accounting or regulated financial advice.
- Earn-out targets, and the evidence each one needs
- Deferred consideration dates and amounts
- Handover commitments and the period they run for
- Warranty periods, and what they still expose you to
- Retained investments and post-completion actions
Selling your business: common questions
Do I have to list my business to use any of this?
Is the valuation a professional valuation?
How is my confidentiality protected?
Can I keep my own broker, solicitor or accountant?
What does it cost?
What does the AI actually do?
How long does selling a business take?
Start privately. Move at your own pace.
Begin with a sentence about your business. You will see an indicative range, what a buyer would question, and which evidence you are missing. There is no obligation to list, and no account until you want to keep the work.
Indicative analysis, not professional valuation advice. Dealogy does not provide legal, tax or regulated financial advice, and important decisions remain with you and your advisers.