Terms & Conditions
Last updated: 28 August 2026
These terms of use (“Terms”) govern your access to and use of the Dealogy platform operated by Dealogy Ltd (Company No. 16097106), registered in England and Wales (“Dealogy”, “we”, “us”). By creating an account or using the platform you agree to these Terms.
1. The Dealogy platform
Dealogy provides an online marketplace and tooling for the buying and selling of businesses in the United Kingdom. We connect buyers, sellers and business brokers. We are an intermediary — we are not a party to any transaction between users and we do not provide financial, legal or investment advice.
2. Eligibility
You must be at least 18 years old and have the legal capacity to enter into contracts to use Dealogy. If you are registering on behalf of a company, you confirm you have authority to bind that company to these Terms.
3. Account registration
You must provide accurate and complete information when registering. You are responsible for maintaining the confidentiality of your login credentials and for all activity under your account. Notify us immediately at support@dealogy.co.uk if you suspect unauthorised access.
4. Listings and content
Sellers and brokers may list businesses for sale on the platform. You warrant that:
All information in your listing is accurate, complete, and not misleading.
You have the right and authority to sell the business or to list it on behalf of the owner.
Your listing does not infringe the intellectual property rights of any third party.
Your listing complies with all applicable laws and regulations.
We reserve the right to remove or suspend any listing that we reasonably believe breaches these Terms or our Acceptable Use Policy.
5. Subscriptions and payment
Certain features of Dealogy require a paid subscription. Subscription prices are published at /pricing and may change with 30 days’ notice. Subscriptions are billed in advance on a monthly or annual basis as chosen at purchase. All prices are in GBP and exclusive of VAT unless stated otherwise.
Refunds are provided at our discretion. If you cancel your subscription, you will retain access until the end of the current billing period.
6. Introductions, referrals and how Dealogy is paid
This section was drafted on 28 August 2026 and is published here for review. It will be confirmed with the rest of the main terms.
6.1 Introducer and referral fees
Dealogy may receive a fee, commission or other benefit when it introduces you to a third party. That includes professional-services firms such as accountants, solicitors and corporate finance advisers, and it also includes business brokers, finance brokers, lenders and other finance providers.
Where you engage a professional-services firm through the platform, that firm pays Dealogy an introducer fee: currently 15% of its fees on work related to that engagement, for the first 24 months. Other introductions may be paid for on a different basis, and some are not paid for at all.
Any such fee is paid to us by the third party, not by you. It does not increase the price you pay and it does not change the terms the third party offers you. If a third party proposes to pass an introduction cost on to you, that must be set out in that party’s own terms, and we ask you to tell us if it is.
6.2 Disclosure at the point of introduction
We tell you that we are paid before you act on an introduction, not afterwards. The arrangement is stated on the page that makes the introduction, next to the firm or provider concerned, and you confirm you have read it when you create your account. Where the amount or the basis differs from the standard arrangement described above, we say so at the point of introduction.
6.3 An introduction is not advice
An introduction, a listing, a ranking, a comparison or a match is not advice, and it is not a recommendation that you should engage a particular third party or enter into a particular transaction. Dealogy is not authorised to give regulated financial advice, legal advice or tax advice, and nothing provided through the platform is such advice. You assess any third party for yourself, and you should take your own independent professional advice before you commit to anything.
6.4 Third-party performance
Third parties introduced through the platform are independent of Dealogy. We do not warrant their work, their availability, their pricing, their continued authorisation or the outcome of any engagement. Your contract for their services is with them and not with us, and any dispute about that work is a matter between you and them. We will help where we reasonably can, and we act on what you tell us about a firm listed here.
6.5 Listing order and partner status
Firms are listed on their qualifications, certifications and record, and every firm is subject to the same checks whether or not it pays us for a partner listing. Partner firms are labelled as partners and appear first in the default order. Choosing any other sort order gives you that order untouched.
6.6 What this means for each type of user
Buyers. Introductions to advisers, finance brokers and lenders may earn us a fee. Your borrowing costs and adviser fees are set by the third party and not by us, and an introduction is not a view on whether a business, a deal or a facility suits you.
Sellers. Introductions to advisers, brokers and build-stage services may earn us a fee. That is separate from any subscription you pay us and from any success fee agreed with us in writing on a completed sale.
Brokers. Where you receive work through the platform, or where you introduce a client to a firm listed here, fees are as set out in the broker agreement between us. You remain responsible for telling your own clients what you are paid, as your own professional rules require.
Professional-services providers and other partners. Being listed, claiming a profile, partner placement and the introducer fee payable on work that follows an introduction are governed by the provider terms you accept when you list or claim a profile.
6.7 Our own referral programme
Separately from the above, our Referral Programme pays you a reward for introducing a new user to Dealogy. Those rewards are paid by us to you and are governed by the terms of that programme. Taking part does not make you an agent of Dealogy, and it does not entitle you to describe yourself as acting for us or to make any statement on our behalf.
7. Prohibited conduct
You must not use Dealogy to:
Post false, misleading or fraudulent listings or information.
Harass, defame or harm other users.
Scrape, crawl or systematically extract data from the platform.
Circumvent technical measures or attempt to gain unauthorised access.
Engage in money laundering, fraud, or any other illegal activity.
Use the platform to recruit users away from Dealogy for a competing service.
A full list of prohibited activities is set out in our Acceptable Use Policy.
8. Intellectual property
All content on the Dealogy platform, including the logo, design, code, and copy, is owned by or licensed to Dealogy Ltd. You may not reproduce, distribute or create derivative works without our prior written consent. You retain ownership of content you submit (listings, documents, messages) and grant us a non-exclusive licence to use it for the purposes of operating the platform.
9. Disclaimers
Dealogy is provided “as is”. We do not guarantee the accuracy of information provided by other users, including listing financials. You should conduct your own due diligence before entering into any transaction. We are not liable for losses arising from transactions between users.
10. Limitation of liability
To the fullest extent permitted by law, our total liability to you arising out of or in connection with these Terms or your use of the platform shall not exceed the greater of (a) the total fees paid by you to us in the 12 months preceding the claim, or (b) £100. We shall not be liable for indirect, consequential, special or exemplary damages.
Nothing in these Terms excludes or limits liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded by law.
11. Termination
We may suspend or terminate your account if you breach these Terms or our policies. You may close your account at any time by contacting us. Termination does not affect any rights or obligations that arose before the termination date.
12. Changes to the Terms
We may update these Terms from time to time. Material changes will be notified to you by email at least 14 days before they take effect. Continued use of Dealogy after the effective date of any change constitutes acceptance.
13. Governing law
These Terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.
14. Contact
Dealogy Ltd
42 Rochester Avenue
Bromley, England, BR1 3DW
legal@dealogy.co.uk