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Legal

Privacy Policy

Last updated: 9 July 2026

Dealogy (“we”, “us”, “our”) is a trading name of Dealogy Ltd (Company No. 16097106), registered in England and Wales. We are committed to protecting and respecting your privacy.

This policy explains what personal data we collect, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data we collect

We collect information you provide directly to us, including:

  • Account data: name, email address, password hash, account role (buyer, seller, broker).

  • Listing data: business details, financials, asking price and other information you submit when listing a business for sale.

  • Enquiry and communication data: messages between buyers, sellers and brokers, NDA responses, and deal-room activity.

  • Payment data: subscription billing details processed by our payment provider. We do not store full card numbers.

  • Technical data: IP address, browser type, pages visited, time and date of access, and similar usage data.

  • Referral data: referral codes generated or used when you register.

2. How we use your data

We use your personal data to:

  • Provide and improve the Dealogy platform and its features.

  • Facilitate transactions between buyers, sellers and brokers.

  • Process your subscription and manage your account.

  • Send you transactional emails (account confirmation, enquiry notifications, deal updates).

  • Send you marketing communications where you have opted in. You may unsubscribe at any time.

  • Comply with our legal obligations.

  • Detect fraud and maintain the security of the platform.

3. Legal basis for processing

We process your data on the following legal bases:

  • Contract: to perform our services to you as a registered user.

  • Legitimate interests: to operate, improve and protect the platform, and to communicate with you about your account.

  • Consent: for marketing communications and non-essential cookies.

  • Legal obligation: where required by law.

4. Sharing your data

We do not sell your personal data. We may share it with:

  • Other platform users: when you engage in a transaction (e.g. a buyer and seller are connected), limited profile information is shared as necessary to facilitate the deal.

  • Service providers: hosting, payment processing, email delivery, analytics and customer support tools that process data on our behalf under data processing agreements.

  • Professional advisors: legal, accounting or other advisors where necessary.

  • Regulators and authorities: where required by law or to protect our rights.

5. Data retention

We retain your personal data for as long as your account is active or as needed to provide services. If you close your account, we retain data for up to 7 years to meet legal and regulatory obligations. Anonymised or aggregated data may be retained indefinitely.

6. Your rights

Under UK GDPR you have the right to:

  • Access the personal data we hold about you.

  • Correct inaccurate data.

  • Request deletion of your data (“right to be forgotten”), subject to legal retention obligations.

  • Object to or restrict processing in certain circumstances.

  • Data portability — receive your data in a structured, machine-readable format.

  • Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, email us at privacy@dealogy.co.uk. We will respond within 30 days.

7. Cookies

We use cookies and similar technologies. See our Cookie Policy for details.

8. International transfers

Your data is stored and processed in the UK and European Economic Area. Where we transfer data outside the UK/EEA we use appropriate safeguards including standard contractual clauses.

9. Security

We implement appropriate technical and organisational measures to protect your personal data, including encrypted storage of passwords, TLS for data in transit, and access controls limiting who can view sensitive data.

10. Changes to this policy

We may update this policy from time to time. We will notify you of significant changes by email or by a notice on the platform. Continued use of Dealogy after changes are made constitutes your acceptance.

11. Contact us

If you have questions or concerns about this policy or our data practices, contact us at:

Dealogy Ltd
42 Rochester Avenue
Bromley, England, BR1 3DW
privacy@dealogy.co.uk

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.