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Built for business brokers. Built around the deal.

The Intelligent Operating System for M&A

Win more mandates. Create more capacity. Build stronger relationships. Complete more deals.

Dealogy connects the people, processes, data and technology behind your brokerage, from pre-mandate lead generation and seller acquisition through deal preparation, buyer engagement, transaction management, completion and post-completion. By reducing the administration around the deal, your team can spend more valuable time talking to clients, understanding buyers, building trust and creating the connections that move transactions forward.

Run Your Analysis: Dealogy Cost/Benefit Calculator

Opening soon: join the waiting list to be first to try it.

30 days free. No long-term commitment. No forced system migration.

  • Keep what works
  • Connect what matters
  • Replace what doesn't
Broker portfolio, todayIllustrative
12Active mandates3 need attention today
48Matched buyers8 high-fit buyers ready for review
2Seller issues resolvedFound before the business went to market
4Follow-ups preparedWaiting for an adviser to approve
Prepared for your approval
Information memorandum updated after the latest accounts upload. Approve when ready.
One buyer has not answered two material questions. A meeting recommendation is ready.
A due diligence discrepancy was surfaced and assigned to the seller before launch.

Meet Dealogy Broker OS

What could Dealogy mean for your brokerage?

Outcomes a broker can measure inside their own brokerage from the first month.

Dealogy has not been running long enough to publish completion statistics and will not quote figures it cannot evidence. These are the outcomes the platform is built to change.

More mandates.

More adviser capacity and more deals managed by the team you already have.

Better buyers.

Better buyer prioritisation and stronger buyer and seller engagement.

Better visibility.

Better management visibility, better connectivity and better institutional knowledge.

More completions.

Better deal momentum, a better client experience and more completions.

Deals are about people

Deals are about people. Technology should create more time for them.

Buying or selling a business is rarely just a financial transaction. It involves ambition, identity, trust, risk, timing and often years of work. The broker sits at the centre of those human dynamics.

Dealogy is designed to automate, streamline and intelligently coordinate the work around the transaction so brokers can invest more time where human judgement has the greatest value.

Before the mandateMeeting prospective sellers and building relationships before a mandate exists, and understanding what a seller wants from an exit, not only the headline valuation.
With buyersBetter-quality conversations with buyers about strategy, funding, fit and intent, and identifying aligned companies that may not yet be actively looking for an acquisition.
Through to agreementBuilding trust between parties through clearer information and faster communication, spotting concerns and misalignment earlier, keeping both sides engaged when momentum slows, and using experience, judgement and negotiation to help people reach agreement.

Dealogy does not replace the relationship. It creates more capacity for it.

Human judgement remains central. Dealogy handles more of the work around the work.
The broker workflow

Your team should be managing deals, not managing software.

Running a successful business brokerage involves far more than listing businesses and introducing buyers. It is a relationship business. Your people have to earn trust, understand what really matters to an owner, identify the right buyers, communicate clearly and keep confidence alive when a transaction becomes difficult. Dealogy brings the complete broker workflow together so your team can spend less time managing disconnected systems and more time having the conversations that win instructions, strengthen relationships and progress transactions.

01

Win the work

From the first conversation to a signed instruction.

  • Identify prospective sellers
  • Nurture pre-mandate relationships
  • Win instructions
  • Collect and structure business information
02

Take it to market

Materials, marketing and the enquiries that follow.

  • Prepare teasers and Information Memorandums
  • Market opportunities
  • Manage enquiries and buyer qualification
  • Issue and track NDAs
03

Run the transaction

Everything between an offer and completion, across every live deal.

  • Coordinate information requests
  • Manage offers, due diligence and advisers
  • Track risks, actions and dependencies
  • Maintain visibility across multiple live transactions
From pre-mandate to post-completion

One connected operating system for the full business sale lifecycle.

Twelve stages that today sit in a CRM, a listings portal, a data room, a mailbox and a spreadsheet. Here each one hands its information to the next instead of being retyped into it.

  1. 01Lead generation and seller prospectingProspective sellers identified, researched and scored before anyone else is talking to them.
  2. 02Mandate acquisitionEvery touch recorded, so a two-year conversation survives a change of adviser.
  3. 03Onboarding and data capturePitch preparation, proposal inputs and the engagement itself, tracked to signature.
  4. 04Deal preparation and marketingFinancial analysis, information gathering and the gaps that would stall a sale, found first.
  5. 05Listings and buyer discoveryTeaser, memorandum, profile and buyer Q&A drafted from the seller's own figures.
  6. 06Buyer qualification and intelligent matchingConfidential launch, staged by disclosure level rather than published in one go.
  7. 07NDA and workflow automationTwelve dimensions per enquiry, evidenced, so your advisers spend time on the credible ones.
  8. 08Deal Rooms and Deal TeamsGenerated, issued, tracked, and permissions unlocked only once executed.
  9. 09Transaction managementOffers normalised into a comparable structure for the seller to decide on.
  10. 10Due diligence coordinationRequests categorised, matched to documents, overdue items surfaced.
  11. 11Completion managementConditions, dependencies, signatures and funds, tracked to the day.
  12. 12Post-completion relationships and future opportunitiesArchive, learnings, relationship follow-up and future referral potential.
Before the business comes to market

Find your next mandate. Win more instructions. Prepare businesses for market.

Build a stronger pipeline before the business ever comes to market. Use connected data, intelligent prospecting and structured campaigns to identify potential sellers, manage relationships and create new business opportunities.

Find your next mandate

Lead generation and seller prospecting, before anyone else is talking to them.

  • Lead Generation
  • Seller Prospecting
  • Campaign Management
  • Relationship Tracking
  • Opportunity Scoring
  • Pre-Mandate Pipeline

Win more instructions

Give your team better information before conversations begin, maintain a clear history of every relationship and use Dealogy intelligence to understand where the strongest opportunities may exist.

  • Mandate Pipeline
  • Relationship Intelligence
  • Automated Follow-Ups
  • Meeting Intelligence
  • Proposal Support
  • Opportunity Prioritisation

Prepare businesses for market

Reduce the manual work involved in turning raw client information into a professionally prepared opportunity. Agentic AI can assist with data extraction, structuring, analysis and drafting while your advisers remain in control.

  • Confidential Teasers
  • Information Memorandums
  • Business Profiles
  • Presentations
  • Financial Analysis
  • Buyer Materials
  • Q&A Preparation
  • Marketing Content
Buyer qualification

Stop treating every buyer enquiry the same.

Focus your team on the buyers most likely to transact, and give advisers more time to engage properly with them. Dealogy helps brokers understand who is behind an enquiry, what they are looking for, why the acquisition may make sense and how closely they align with the opportunity. The aim is not simply to score buyers; it is to help the broker start better conversations, prioritise genuine intent and build stronger buyer and seller engagement.

Who is behind the enquiry

What they want and where.

  • Acquisition criteria
  • Sector experience
  • Geographical preferences
  • Business size
  • Transaction value
  • Funding position

How closely they align

Why the acquisition may make sense.

  • Strategic rationale
  • Acquisition history
  • Preferred deal structure
  • Timing
  • Management requirements
  • Culture and organisational alignment

Every deal has its own brain

Each transaction can develop its own Deal Brain, a structured intelligence layer built from the information held within that deal. Dealogy can answer questions using verified deal information and show the underlying source wherever appropriate.

  • Documents
  • Meetings
  • Notes
  • Financial information
  • Buyer questions
  • Seller responses
  • Due diligence
  • Decisions
  • Actions
  • Dates and references
Intelligent deal alignment. Successful transactions depend on alignment between businesses, people, expectations, objectives and transaction structures. Dealogy helps surface potential areas of alignment, and areas that may require discussion, earlier in the process. This gives the broker better context for the conversations that matter: why the buyer wants the business, what the seller wants to protect, where expectations differ and what could build confidence between the parties. This is intelligent deal alignment, not a guarantee of compatibility.
The agentic broker journey

Automate the administration. Keep the adviser.

Technology should strengthen advisers, not remove them from the transaction. Dealogy uses workflows and Agentic AI to reduce repetitive administration while important judgement, communication and decision-making stay with your team. Nothing here asks a brokerage to migrate on day one: each stage is useful on its own.

1. ConnectKeep existing systems and bring critical data together. Dealogy reads and synchronises permitted data, maps entities and identifies missing fields.
2. AssistAI supports advisers with research, drafting and organisation: summarisation, extraction, drafting, meeting capture and question answering.
3. AutomateDefined, repeatable workflows begin running with approval rules: NDAs, follow-ups, task generation, document requests and reminders.
4. OrchestrateMultiple agents coordinate around deal objectives and permissions: lead, buyer, document, diligence, communication and risk agents working together.
5. LearnThe brokerage builds reusable institutional intelligence: pattern detection, benchmarks, playbooks, conversion insights and recommendations.
What gets automatedNDA generation and tracking, buyer onboarding, information requests, follow-up activity, task creation, meeting notes, reminders, document classification, data extraction, buyer qualification, deal updates, Q&A preparation, outstanding actions, stakeholder communication and management reporting.
Human control. Every agent acts within explicit tenant, deal and user permissions. Nothing client-facing is sent, published or disclosed without the workflow's explicit permission and the required approvals, and material actions are logged.
Core agentic workflows

Ten workflows, each with a named human control.

Where an answer is based on source material, Dealogy shows the source document, section and date. Missing information generates a gap, a question or a task, never a fabricated fact. Deal Brain retrieval is deal-scoped by default and enforces document-level permissions.

See the ten agentic workflows
AgentTriggerInputsActionsHuman control
Origination AgentNew target or campaignCompany data, prior contact, mandate criteriaResearch, enrich, score, draft outreach, create follow-up tasksOutbound approval configurable
Mandate AgentSeller opportunity advancesCRM history, meetings, company profilePrepare briefing, identify gaps, generate proposal inputs, next actionsAdviser approves client-facing output
Deal Preparation AgentMandate createdFinancials, documents, questionnairesExtract data, flag gaps, draft teaser and IM sections, prepare data checklistBroker verifies before publication
Buyer Qualification AgentNew enquiryBuyer profile, acquisition criteria, funding, track recordVerify, score, explain fit, request missing info, prioritiseBroker controls thresholds
NDA Workflow AgentBuyer passes criteriaBuyer identity, deal, NDA templateGenerate NDA, issue, track status, unlock permissions when executedRules + legal templates controlled by broker
Deal Brain Retrieval AgentQuestion askedDeal-scoped authorised corpusRetrieve, answer, cite source, surface contradictions and confidenceNo cross-deal leakage
Deal Progress AgentDeal state changes or stale activityTasks, milestones, communications, docsIdentify blockers, create prompts, recommend actions, chase permitted itemsEscalation policy configurable
Due Diligence AgentDD phase startsData room, request list, advisersMap requests to documents, track status, identify overdue items, summarise Q&ABroker or seller approvals where required
Completion AgentCompletion path agreedConditions, actions, advisers, datesTrack dependencies, reminders, completion checklist, handover statusCritical actions require owner confirmation
Post-Completion AgentDeal completesCompletion data, contacts, preferencesArchive, capture learnings, schedule relationship follow-up, identify future referral potentialMarketing consent respected
One deal. One team. Controlled access.

Every party around one transaction, each seeing only their part of it.

Deal Rooms and Deal Teams allow brokers to bring the right participants into the transaction while maintaining granular control over what each person can see and do.

For brokerage owners and directors

Know where every deal stands

Give brokerage owners, directors and advisers a clearer view across the entire portfolio and surface where intervention may be needed before a deal begins to drift.

  • Active mandates
  • Pre-mandate opportunities
  • Buyer engagement
  • NDA status
  • Information requests
  • Offers
  • Deal stages
  • Outstanding actions
  • Potential blockers
  • Adviser workload
  • Pipeline value
  • Conversion
  • Expected completions
For your advisers

Built to empower your people

The most valuable parts of business brokerage remain deeply human: trust, judgement, relationships, communication, negotiation, experience and helping owners through major decisions. Dealogy removes friction around those activities so advisers can spend more time with people.

  • Meeting prospects
  • Understanding sellers
  • Engaging serious buyers
  • Finding strategic acquirers
  • Building the trust needed to keep transactions moving
More than software. Dealogy is being designed as infrastructure for the modern M&A brokerage: a connected layer across origination, mandates, preparation, distribution, matching, execution, intelligence, completion and post-completion.
Connectivity before migration

Your M&A CRM, or ours.

Use Dealogy's purpose-built M&A CRM, or connect the systems your team already uses. Your brokerage should not have to abandon good technology simply to adopt better M&A infrastructure.

Connect your stack

  • CRM and pipeline
  • Accounting platforms
  • Email and calendar
  • Data providers
  • Document and storage systems
  • Other applications through integrations and APIs

Or go Dealogy-native

  • Dealogy M&A CRM
  • Buyer qualification and matching
  • Deal Rooms and Deal Teams
  • Deal Brain
  • NDA and workflow automation
  • Transaction management

Integration work is prioritised by what brokerages actually run. The categories above are what Dealogy builds against today; named connectors appear here as they ship.

Talk to us about integrations
Run your analysis

What could more connected M&A operations mean for your team?

Before asking a broker to change the way they work, Dealogy should help them understand their current position. The Dealogy Cost/Benefit Calculator gives brokerage owners a practical way to assess the cost of their existing technology stack, administration and adviser time, and model the potential operational and financial benefit of a more connected brokerage.

Current administrative load

Adjust the figures for your brokerage. Nothing you enter is stored.

Estimated annual capacity absorbed by administration£93,6001,872 adviser hours per year

Your own figures, annualised over 52 weeks. This is what the administration currently costs, not a savings estimate: what a connected operating model is worth depends on which systems you keep and which workflows you connect first.

Run Your Full Analysis

See what this could look like in practice: Join the waitlist

Test drive Dealogy free for 30 days

Start Your Agentic Broker Journey Today

Experience how an intelligent, connected M&A operating system could work inside your brokerage, without forcing you to replace the tools you already use. Start with the areas that matter most to you, connect your existing systems where appropriate, and see how Dealogy can help reduce administration, improve visibility, increase adviser capacity and create the conditions for more transactions to complete.

  • 30 days free.
  • No long-term commitment.
  • No forced system migration.
  • Choose the workflows you want to test first.
  • Use real opportunities and real team processes where appropriate.
  • Measure the operational impact before making a long-term decision.
The Test Drive journey

Five stages, at your pace.

Start where the pain is greatest, connect the systems that already work, and measure what changes before making a long-term decision.

  1. 01Tell us how your brokerage operatesCapture team size, CRM, listing platforms, lead generation, data rooms, document tools, reporting, integrations and key pain points.
  2. 02Choose where to startLead generation, CRM, deal preparation, listings, buyer matching, Deal Rooms, Deal Brain, transaction management or a full connected journey.
  3. 03Connect your existing toolsIntegrate existing systems where they work well; nothing is forced to be replaced on day one.
  4. 04Start using DealogyRun agreed workflows with selected team members and opportunities.
  5. 05Measure the impactTrack time saved, response speed, data completeness, activity levels, qualified buyer conversion, deal visibility and capacity.
Built with brokers. Not just for brokers.

We are shaping Dealogy around real workflows, friction points and adoption constraints.

We are working with brokerage owners, advisers and M&A professionals. These are the questions we ask, and the ones we would like to ask you.

  • Where does your brokerage lose the most time?
  • Which administrative tasks create the greatest frustration?
  • Where do deals most often slow down?
  • Which systems work well today?
  • Which systems do not talk to each other?
  • Where could AI genuinely help your advisers?
  • What would allow your existing team to manage significantly more opportunities without compromising service?
Where Dealogy is today

Real numbers, counted this second

We have not been running long enough to quote completion statistics, so we do not quote any. These are counted live from the platform as this page loaded, and the deal figures belong to the partner firms who declare them.

FAQ

For brokers and advisers: common questions

Do I have to move off my CRM?
No. The position is connectivity before migration: keep what works, connect what matters, replace only what you want to. A brokerage can start with one workflow and leave everything else where it is.
Who owns the client relationship?
You do. Dealogy handles the work around the work: qualifying, drafting, chasing and recording. Nothing client-facing is sent without an adviser approving it, and the client remains yours.
How does a buyer get qualified?
Against twelve dimensions covering criteria, sector, geography, size, transaction value, funding, rationale, acquisition history, structure, timing, management requirements and alignment. You set the thresholds; the platform gathers the evidence and shows what is missing.
Can I get my existing book in?
Yes, by bulk import mapped to our fields, usually in about a minute for a whole book. Nothing is published until you say so.
What does the AI do, and what does it never do?
It researches, extracts, drafts, summarises, classifies documents, prepares questions and tracks outstanding actions. It does not send external communications, publish listings or release confidential information without the approvals your workflow requires, retrieval is scoped to a single deal, and material actions are logged.
Is there a trial?
Yes: the free 30-day Broker Test Drive described above. 30 days free, no long-term commitment and no forced system migration. Exactly what it covers and how it is supported is still being finalised, and we would rather agree that with you than publish terms we have not settled, so start from the button above or book a demo and we will walk you through it.
What does it cost?
Broker pricing is being finalised and will be published before anything is charged. Book a demo and we will be straight with you about where it is likely to land.
See what Dealogy can do inside your brokerage

See What Dealogy Can Do Inside Your Brokerage

First understand where the opportunity lies. Run your brokerage analysis, then test Dealogy with your own team, processes and live workflows in the areas where you believe there is the greatest opportunity to improve.

30 days. Your brokerage. Real opportunities. No obligation.

Start small. Connect what you already use. Expand when the value is clear.

Run Your Analysis: Dealogy Cost/Benefit Calculator

Dealogy supports professional judgement; it does not replace it. Agentic workflows act within the permissions a brokerage sets, and material actions require confirmation from a named person.