← All businessesFinancial Services / Insurance & Brokerage / Personal lines broker
Edinburgh Personal Lines Broker With A Remote Sales Team
Edinburgh, City of Edinburgh, ScotlandIdentity protected
Available

About this business
Founded in 2011, this Edinburgh business sells personal insurance, chiefly home and motor policies, to customers who find it online or are referred by friends and family. It has no premises, and its 19 employees work remotely. Turnover has stayed around £2.5m since 2021 while adjusted EBITDA has climbed every year, from £490k to £643k, as more of the book renews without the cost of winning it. That puts the margin near 26%. A buyer gets a profitable, settled operation with trained staff; adding new business would be the main lever for growth.
Key investment highlights
- Adjusted EBITDA up every year since 2021
- Net profit of £549k on £2.5m turnover
- 19 staff, all working remotely
- Trading since 2011
Reason for sale
The majority shareholder is retiring and the remaining directors prefer a sale to a larger broker.
Nothing flagged on the two questions buyers ask first
No flagRevenue going backwards and one client being too much of it are the two things that end most deals in due diligence. Both are shown here up front, from the figures the seller supplied.
- Revenue directionNo flag
Turnover is flat year on year.
- 2021: baseline
- 2022 (-1.0%)
- 2023 (+0.4%)
- 2024 (-2.1%)
- 2025 (+0.6%)
- 2026 (-0.8%)
- Peak 2021 to latest 2026: -3.0%
6 years of turnover, 2021 to 2026, as supplied by the seller.
- Client concentrationNot stated
The seller has not declared what share of revenue the largest clients represent.
No declaration supplied. Client concentration cannot be derived from accounts.
EBITDA margin widened from 19.0% in 2021 to 25.7% in 2026.
These are observations from the supplied figures, not a view on whether this business is worth buying. Nothing here predicts an outcome.
Computing valuation...
What happens next
Submit an enquiry to the seller. Once they approve it, you sign a non-disclosure agreement and gain access to the information memorandum, the financials and a secure deal room with the seller.

