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Online Retailer Of Natural Pet Food And Treats In London
London, Greater London, LondonIdentity protected
Available
About this business
A London-based online retailer of natural and raw pet food, treats and supplements, selling through its own website and a subscription service. It has no premises, having traded online since 2012, and employs 26 people working remotely. Turnover has grown every year, from £5.33m to £6.85m, and adjusted EBITDA from £630k to £755k. Net assets of £3.54m sit above the £1.95m asking price. A buyer could run the business from anywhere.
Key investment highlights
- Subscription and repeat customers
- Turnover up from £5.33m to £6.85m
- Net assets of £3.54m
- Team of 26
Reason for sale
The founder is moving on to start a business in another sector.
Nothing flagged on the two questions buyers ask first
No flagRevenue going backwards and one client being too much of it are the two things that end most deals in due diligence. Both are shown here up front, from the figures the seller supplied.
- Revenue directionNo flag
Turnover rose +4.0% in 2026.
- 2021: baseline
- 2022 (+5.0%)
- 2023 (+5.4%)
- 2024 (+4.0%)
- 2025 (+7.5%)
- 2026 (+4.0%)
6 years of turnover, 2021 to 2026, as supplied by the seller.
- Client concentrationNot stated
The seller has not declared what share of revenue the largest clients represent.
No declaration supplied. Client concentration cannot be derived from accounts.
These are observations from the supplied figures, not a view on whether this business is worth buying. Nothing here predicts an outcome.
Computing valuation...
What happens next
Submit an enquiry to the seller. Once they approve it, you sign a non-disclosure agreement and gain access to the information memorandum, the financials and a secure deal room with the seller.