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Online Dog Accessories Brand Run From Durham

Durham, County Durham, North EastIdentity protected

Available

Online dog accessories brand run from Durham

About this business

A direct-to-consumer brand selling its own dog collars, leads, beds and travel gear through its website, run from Durham by a team of 3 since 2023. Products are made to its designs by outside suppliers and posted from a fulfilment partner. Sales have grown each year to £800k, but EBITDA has drifted down from £116k to £107k as advertising costs crept up. That still leaves a healthy margin of about 13%. With no premises and a small team, a buyer could run it alongside other online brands. The asking price is £240k.

Key investment highlights

  • Sales up each year to £800k
  • Own-design products
  • Fulfilment handled by a partner
  • Asking price of £240k

Reason for sale

The owners are going separate ways and would rather sell than split the brand.

Nothing flagged on the two questions buyers ask first

No flag

Revenue going backwards and one client being too much of it are the two things that end most deals in due diligence. Both are shown here up front, from the figures the seller supplied.

  • Revenue directionNo flag

    Turnover rose +4.2% in 2026.

    • 2023: baseline
    • 2024 (+3.8%)
    • 2025 (+4.8%)
    • 2026 (+4.2%)

    4 years of turnover, 2023 to 2026, as supplied by the seller.

  • Client concentrationNot stated

    The seller has not declared what share of revenue the largest clients represent.

    No declaration supplied. Client concentration cannot be derived from accounts.

EBITDA margin narrowed from 16.4% in 2023 to 13.4% in 2026.

These are observations from the supplied figures, not a view on whether this business is worth buying. Nothing here predicts an outcome.

Computing valuation...

What happens next

Submit an enquiry to the seller. Once they approve it, you sign a non-disclosure agreement and gain access to the information memorandum, the financials and a secure deal room with the seller.