← All businessesTechnology, Software & Digital / Hardware & Electronics / IoT & embedded
Embedded Software Studio For Connected Devices In Cardiff
Cardiff, Cardiff, WalesIdentity protected
Available

About this business
An embedded software studio writing firmware, device apps and cloud links for makers of smart home and industrial equipment. Six people work remotely from around Cardiff, with no office, so the business could sit anywhere. It was set up in 2021.
Sales have stayed between £881k and £920k each year, while adjusted EBITDA has grown annually to £281k from £175k, so the margin has widened to 31%. Net profit is £231k and the asking price is £1.725m. A buyer takes on a skilled small team with strong returns.
Key investment highlights
- Margin of 31% on £920k turnover
- Firmware and device software for equipment makers
- Remote team of six
- Adjusted EBITDA up every year since 2021
Reason for sale
The shareholders are going separate ways and have chosen to sell.
Nothing flagged on the two questions buyers ask first
No flagRevenue going backwards and one client being too much of it are the two things that end most deals in due diligence. Both are shown here up front, from the figures the seller supplied.
- Revenue directionNo flag
Turnover is flat year on year.
- 2021: baseline
- 2022 (+2.4%)
- 2023 (+1.1%)
- 2024 (-0.9%)
- 2025 (+0.1%)
- 2026 (+1.7%)
6 years of turnover, 2021 to 2026, as supplied by the seller.
- Client concentrationNot stated
The seller has not declared what share of revenue the largest clients represent.
No declaration supplied. Client concentration cannot be derived from accounts.
EBITDA margin widened from 19.9% in 2021 to 30.5% in 2026.
These are observations from the supplied figures, not a view on whether this business is worth buying. Nothing here predicts an outcome.
Computing valuation...
What happens next
Submit an enquiry to the seller. Once they approve it, you sign a non-disclosure agreement and gain access to the information memorandum, the financials and a secure deal room with the seller.

