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Online Personal Lines Insurance Broker Based In Coventry
Coventry, West Midlands, West MidlandsIdentity protected
Available
About this business
This broker sells home, motor and pet insurance to individuals, mostly through its own website and a phone team. It has traded since 2007 and has no premises: its 16 staff work remotely. Turnover has held at about £2m for six years, while adjusted EBITDA has risen each year to £355k as the business has kept a firm grip on costs. Net profit was £302k last year. A buyer gets a mature, stable book with steady renewals; the opportunity is growth, as volumes have been flat and little has been spent on winning new customers.
Key investment highlights
- Turnover steady at £2m with rising profit
- Adjusted EBITDA up from £306k to £355k
- Team of 16 working remotely
- Trading since 2007
Reason for sale
The shareholders have decided to go separate ways and have agreed to sell the whole business.
Nothing flagged on the two questions buyers ask first
No flagRevenue going backwards and one client being too much of it are the two things that end most deals in due diligence. Both are shown here up front, from the figures the seller supplied.
- Revenue directionNo flag
Turnover is flat year on year.
- 2021: baseline
- 2022 (+0.1%)
- 2023 (+1.1%)
- 2024 (-0.1%)
- 2025 (-1.2%)
- 2026 (+1.4%)
6 years of turnover, 2021 to 2026, as supplied by the seller.
- Client concentrationNot stated
The seller has not declared what share of revenue the largest clients represent.
No declaration supplied. Client concentration cannot be derived from accounts.
EBITDA margin widened from 15.5% in 2021 to 17.8% in 2026.
These are observations from the supplied figures, not a view on whether this business is worth buying. Nothing here predicts an outcome.
Computing valuation...
What happens next
Submit an enquiry to the seller. Once they approve it, you sign a non-disclosure agreement and gain access to the information memorandum, the financials and a secure deal room with the seller.